![]() ![]() Mayer emphasized that they wanted customers to be able to go to the grocery store and find the products quickly. Since then they have redesigned not only the logo, but also the packaging. They believed that the rebranding would allow the company to continue to grow to what they both knew it could be. Named after their favorite book series, Mayer said, "It felt like a secret handshake to name our company after something that meant so much to us privately." In 2019 Julia and Todd rebranded their coffee shop to Dune Coffee. Something like science fiction really is a way of showing you that you can be creative to do something." "I inspired by the fact that if you don't see what you need or you don't feel represented you can just find a way to do it. ![]() She was inspired by Herbert's world building. Mayer believes that Dune was the first and most influential Sci-Fi book series, and since being released it has become a timeless classic. She said, "Science fiction is all about world building, and when you don't see what you want you just create it. ![]()
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